This book is designed to help both students and the general reader gain a practical understanding of the strategic marketing process, and how it can be applied to a variety of real-life organisational and national environments. As a case book it encourages readers to develop a 'strategic mindset' towards the development of marketing programmes. The cases are based upon primary information and many are complemented by financial data, thus allowing readers to become 'insiders' rather than observers. Cases are supported by sections on relevant theory and specific learning notes. Part one introduces and reviews relevant strategic marketing concepts and practices. Introductory chapters explore the strategy/marketing interface, the conventional strategic marketing process and some contemporary challenges to established practices. Part two gives readers the chance to apply strategic marketing principles to a variety of situations, and information is introduced to emphasise the urgency of the situation, whilst the reality of the fiancial data serves to constrain the submission of unrealistic marketing programmes. Strategic Marketing: Cases, Concepts and Challenges is essential reading for students and practitioners who wish to bridge strategic marketing theory and practice in the wider organisational context. The text is suitable for students of marketing and strategy at undergraduate, professional and masters levels.

First published in 1904, Paget's Law of Banking has established itself as the leading practitioner text on banking law, combining meticulous accuracy and depth with a clear approach to this complex area. The banking law bible - a definitive work on this subject with a huge reputation The 16th edition continues to be unique in providing a comprehensive, clear and accurate statement of the law of banking, with a particular emphasis on the principles which underpin the case law. The new edition includes: * A new Part on Consumer Redress, with 2 brand new chapters on The Financial Ombudsman Service and Authorised Push Payment Fraud * Substantially enhanced treatment on Sanctions * Recent case law in the field of Guarantees

`This edition is more focussed on the leadership demands of managers both within the school and its community. This book can be used as a source of reference for anyone on a school manager position, written by people who practice management on educational organizations themselves, it deals with the fundamentals of what management is the many roles of the manager' - Headteacher Update `The book is clearly structured, with an informative table to contents. Each chapter ends with practical tasks which could be sued either by an individual at home or by groups in a training session. The book is worth adding to any staffroom library for the section of "time-management techniques" alone. If only I has acquired the habit of "starting each day by writing list of all the things that should be done that day and starring them to indicate importance" in recognition that "the critical distinction is between what is urgent and what is important"!' - Education Review `This book provides a thoroughly comprehensive guide to managing staff, meetings, motivating people, managing conflict, health and safety and much more' - Nursery Equipment This popular book has been thoroughly updated for its Fourth Edition. Targeting the contents directly to the needs of today's school manager. The book is now even more directed towards the leadership demands on managers, both within the school and in its community setting. New sections have been written to deal with emerging pressures on heads: - the increasing complexity of employment legislation - the management of risk - performance management - flexibility in the curriculum - the inclusion agenda - team development and leadership - the effect of the government's new approach to early years education. Recent research and developments have been incorporated and the content has been extensively updated. The authors' fresh and readable style, coupled with their use of proven interactive exercises, makes the book a first choice for busy heads and senior staff in all schools.

A volume in Peace Education Series Editors Jing Lin, University of Maryland, Edward Brantmeier, James Madison University, and Ian Harris, University of Wisconsin, Milwaukee Historians often ignore the day-to-day struggles of ordinary people to improve their lives. They tend to focus on the accomplishments of illustrious leaders. Peace Education from the Grassroots tells the stories of concerned citizens, teachers, and grassroots peace activists who have struggled to counteract high levels of violence by teaching about the sources for violence and strategies for peace. The stories told here come from the grass roots meaning the educators are close to the forms of violence they are addressing. This collection of essays tells how citizens at the grassroots level developed peace education initiatives in thirteen different nations (Belgium, Canada, El Salvador, Germany, India, Jamaica, Japan, Mexico, the Philippines, South Korea, Spain, Uganda, and the United States). A fourteenth article describes the efforts of the International Red Cross to implement a human rights curriculum to teachers on the ground in the Balkans, Iran, Senegal, and the United Sates. These chapters describe a variety of schools, colleges, peace movement organizations, community-based organizations, and international nongovernmental organizations engaged in peace education.

A volume in Peace Education Series Editors Jing Lin, University of Maryland, Edward Brantmeier, James Madison University, and Ian Harris, University of Wisconsin, Milwaukee Historians often ignore the day-to-day struggles of ordinary people to improve their lives. They tend to focus on the accomplishments of illustrious leaders. Peace Education from the Grassroots tells the stories of concerned citizens, teachers, and grassroots peace activists who have struggled to counteract high levels of violence by teaching about the sources for violence and strategies for peace. The stories told here come from the grass roots meaning the educators are close to the forms of violence they are addressing. This collection of essays tells how citizens at the grassroots level developed peace education initiatives in thirteen different nations (Belgium, Canada, El Salvador, Germany, India, Jamaica, Japan, Mexico, the Philippines, South Korea, Spain, Uganda, and the United States). A fourteenth article describes the efforts of the International Red Cross to implement a human rights curriculum to teachers on the ground in the Balkans, Iran, Senegal, and the United Sates. These chapters describe a variety of schools, colleges, peace movement organizations, community-based organizations, and international nongovernmental organizations engaged in peace education.

A Book of Quotes About Love and Relationships. Quotes heard or read can stay in our minds and hearts forever. In this book is a small collection of some of my favorite quotes. -Come live in my heart and pay no rent. -Love is taking two hearts and blending them into one. -Her eyes, her lips, her cheeks, her shape, her features seem to be drawn by love's own hand, by love himself in love. -There are many things in life that will catch your eyes but only a few will catch your . heart, pursue those.

At the Point of Death Can the flap of a butterfly's wings in Brazil end up as a tornado in Texas? Chaos theory says yes it can. It says that dynamic systems are sensitive to their initial conditions and the slightest differences can have huge and unpredictable outcomes. So to guard against chaos we have laws and systems, procedures and regulations. Except they don't always work. A microscopic fault in a jet engine that brings down an airliner. A piece of foam that destroys a space shuttle. A virus mutation that goes on to kill millions. In the end, everything is subject to the laws of nature, including the laws of human nature, and if chaos theory applies to human nature, it might not take much to shift a person from law abiding to law breaking. In 2020, a terrorist organisation sets out to do just that. Create chaos. To bring society to that point where law and order breaks down. Across the world, wave after wave of atrocities begin to tip the balance. But what is the ultimate goal of the terrorists? In a hectic and sometimes chaotic journey from an idyllic Greek island to the International Space Station, it is up to Jack and Helen Riley to find out and stop them.

A Sudden Vengeance Waits 2nd Edition As the world comes to terms with the horror of a nuclear attack on the Olympic Games an even more devastating threat emerges. But who is behind this and what are their intentions? With only scraps of evidence to go on two unlikely heroes emerge to uncover a plot involving a secret religious sect whose family histories can be traced back to the Crusades. The search for the conspirators takes place against a backdrop of deteriorating relations with the USA where the President prefers the affairs of the bedroom to the affairs of State. When British and American missile submarines start playing cat and mouse in the North Atlantic they eventually run out of room to manoeuvre and there follows a desperate race against time to prevent a global disaster that would threaten the future of mankind.

As the world comes to terms with the horror of nuclear terrorism another even more devastating threat emerges. But who is behind this and what are their intentions? With only scraps of evidence to go on two British officers, Jack Riley and Helen Bascombe, uncover a plot involving a secret religious sect whose family histories can be traced back to the Crusades. The search for the conspirators takes place against a backdrop of deteriorating relations with the USA where the President prefers the affairs of the bedroom to the affairs of State. When British and American nuclear missile submarines start playing cat and mouse in the North Atlantic they eventually run out of room to manoeuvre and there follows a desperate race against time to prevent a global disaster that would threaten the future of mankind.

"In the six hundredth year of Noah's life, in the second month, the seventeenth day of the month, the same day were all the fountains of the great deep broken up, and the windows of heaven were opened. And the rain was upon the earth forty days and forty nights."
The great Biblical flood so described in Genesis has long been a subject of fascination and speculation. In the 19th century the English archbishop James Ussher established it as having happened in the year 2348 B.C., calculating what was then taken as the age of the earth and working backward through the entire series of Biblical "begats." Proof of the flood, which is an element of so many creation myths, began in earnest when archaeology started connecting physical evidence with Biblical story. The dream of proving the Bible as literal truth has proven irresistible, producing both spurious claims and serious scholarship.
As best-selling historian Ian Wilson reveals in this fascinating new book, evidence of a catastrophic event has been building steadily, culminating in the work of William Ryan and Walter Pitman. Several years ago Ryan and Pitman had posited that around 5600 BC there had an inundation in the Black Sea of such proportions that it turned the freshwater lake into a saltwater lake by connecting it to the Mediterranean. Were that true, they estimated that there would be signs of civilization 300 feet below the surface of the Black Sea. In September 2000, using his famous underwater equipment, Robert Ballard (of SS Titanic fame) explored parts of the Black Sea near the Turkish shore and found the remains of wood houses. There had been a flood, and whether God's wrath or not it had destroyed everything aroundit for hundreds of miles, killing tens of thousands of people.
Exploring all the archeological evidence, Wilson explains how the Black Sea flood and the Biblical flood have to be connected. In particular, Wilson argues, learnedly and persuasively, that the center of the civilized world was further to the West than previously thought-not in Egypt or Mesopotamia but in what is today Northern Turkey.
The earliest, antediluvian civilizations may have migrated east into those places we have come to call the cradles of civilization, forced by the Black Sea flood to create new settlements.
Scrupulous in its details and compelling in its sweep, "Before the Flood" is narrative detective history at its most provocative, contributing a vital new chapter to the debate about the Bible and origins of the modern world.

A first-time-in-paperback reissue, this full-fledged biography takes on all of the famous Shakespearean debates, from whether or not Shakespeare actually wrote his plays to speculation regarding his sexuality to the mysterious curse he set upon his own grave. Wilson's revelation that the Bard associated with figures of the Catholic Church, at a time when such acts could have brought him death, is a major literary discovery. This lively and provocative book weaves together the most complete, objective, and readable account of Shakespeare's life we have ever had.

The Livre Charny (Charny's Book), by the 14th century French knight Geoffroi de Charny, translated here by Nigel Bryant with an introduction by Ian Wilson. The poem known as the Livre Charny (Charny's Book), by the fourteenth-century French knight Geoffroi de Charny, has never been published, Nigel Bryant's brilliant new translation of this long-neglected poem, based on a hitherto overlooked original Charny manuscript housed in Oxford, vividly conveys Charny's self-deprecating and extraordinarily down-to-earth attitudes towards the knightly career. Charny is surprisingly blunt in his descriptions of the mishaps and mortal dangers to be expected, from losing in a tournament, to homesickness on crusade, to being concussed whilst attempting to scale an enemy tower. Nothing else quite like it is to be found in medieval literature. Ian Wilson's introduction provides a markedly revised understanding of Charny's career as tournament performer, serving soldier, crusader, councillor, and finally royal standard-bearer: he was killed at Poitiers in 1356. Bryant and Wilson also argue that Charny's Book is so different in style from the Book of Chivalry, also attributed to him, that the latter is unlikely to be by the same author. Using the evidence of a hitherto unnoticed manuscript in Madrid, they show that the latter is likely to be a work of the 1380s composed by Charny's son of the same name, possibly as a kind of memorial to his heroic father.

Two decades after radiocarbon dating declared the Turin Shroud a mediaeval fake, brand-new historical discoveries strongly suggest that this famous cloth, with its extraordinary photographic imprint, is genuinely Christ's shroud after all. In 1978 in his international bestseller The Turin Shroud Ian Wilson ignited worldwide public debate with his compelling case endorsing the shroud's authenticity. Now, 30 years later, he has completely rewritten and updated his earlier book to provide fresh evidence to support his original argument. Shroud boldly challenges the current post-radiocarbon dating view - that it is a fake. By arguing his case brilliantly and provocatively, Ian Wilson once more throws the matter into the public arena for further debate and controversy.